{"id":5206,"date":"2026-11-12T12:04:10","date_gmt":"2026-11-12T11:04:10","guid":{"rendered":"https:\/\/euroone.hu\/?p=5206"},"modified":"2026-11-12T12:30:37","modified_gmt":"2026-11-12T11:30:37","slug":"successful-soar-implementation-five-factors-that-make-the-difference","status":"publish","type":"post","link":"https:\/\/euroone.hu\/en\/successful-soar-implementation-five-factors-that-make-the-difference\/","title":{"rendered":"Successful SOAR implementation: five factors that make the difference"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SOAR platforms help SOCs streamline incident handling, reduce repetitive work and improve response efficiency. Yet implementing SOAR successfully requires more than selecting the right technology. Clear processes, organizational commitment and realistic automation goals are equally important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Build efficient processes before automating<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest challenge for many SOCs is fragmented operations. Analysts must navigate multiple security tools, gather scattered information and manually coordinate incident response.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SOAR addresses these problems by providing a centralized environment, standardizing workflows and enabling automation. However, automating poorly defined processes rarely delivers meaningful improvements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations should first assess their existing incident management procedures, clarify responsibilities and identify opportunities for optimization. This preparation and planning stage may represent 20\u201330% of the overall implementation effort.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af5bf2e4d4fb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af5bf2e4d4fb\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/euroone.hu\/wp-content\/uploads\/2026\/11\/what_is_SOAR_EO-1024x577.png\" alt=\"\" class=\"wp-image-5212\" srcset=\"https:\/\/euroone.hu\/wp-content\/uploads\/2026\/11\/what_is_SOAR_EO-1024x577.png 1024w, https:\/\/euroone.hu\/wp-content\/uploads\/2026\/11\/what_is_SOAR_EO-300x169.png 300w, https:\/\/euroone.hu\/wp-content\/uploads\/2026\/11\/what_is_SOAR_EO-767x432.png 767w, https:\/\/euroone.hu\/wp-content\/uploads\/2026\/11\/what_is_SOAR_EO-1536x865.png 1536w, https:\/\/euroone.hu\/wp-content\/uploads\/2026\/11\/what_is_SOAR_EO.png 1917w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>Choose automation use cases strategically<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not every security process should be automated immediately. Successful projects typically prioritize three categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High-volume incidents:<\/strong> Repeated events such as failed logins, malware detections and endpoint alerts.<\/li>\n\n\n\n<li><strong>Critical but infrequent incidents:<\/strong> High-risk scenarios where documented workflows ensure consistent responses and preserve operational knowledge.<\/li>\n\n\n\n<li><strong>Time-consuming manual activities: <\/strong>Data collection, notifications, reporting and incident status updates.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Starting with clearly defined use cases helps organizations demonstrate value while gradually expanding their automation capabilities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Support analysts instead of replacing them<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SOAR is designed to improve analysts&#8217; productivity, not eliminate their roles. By reducing administrative work and repetitive activities, security professionals can concentrate on investigation, decision-making and complex threats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main advantages include faster incident resolution, consistent procedures, improved auditability and reduced dependence on individual expertise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Secure organizational support and clear responsibilities<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Technical integration is only part of the implementation challenge. Projects frequently encounter unclear ownership, insufficient permissions, integration restrictions and resistance to operational changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, automated containment may require authorization to isolate endpoints or modify firewall configurations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Management support and cooperation between security, IT and business teams are therefore essential. Without appropriate decision-making authority and clearly assigned responsibilities, even technically feasible automation may remain unused.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus on long-term results, not quick wins<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A large enterprise SOAR project demonstrated the potential impact of carefully planned automation. The organization implemented a complex workflow involving approximately 450 steps, requiring nearly a year of development and optimization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the lengthy implementation, average incident processing time decreased from two days to just tens of minutes. The project also improved response consistency, reduced analyst workload and received recognition at corporate group level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The lesson is clear: sustainable results depend on realistic objectives, continuous refinement and strong organizational involvement.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6af5bf2e507dd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6af5bf2e507dd\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/euroone.hu\/wp-content\/uploads\/2026\/11\/Five_steps_to_a_successful_SOAR_implementation_EO-1024x577.png\" alt=\"\" class=\"wp-image-5214\" srcset=\"https:\/\/euroone.hu\/wp-content\/uploads\/2026\/11\/Five_steps_to_a_successful_SOAR_implementation_EO-1024x577.png 1024w, https:\/\/euroone.hu\/wp-content\/uploads\/2026\/11\/Five_steps_to_a_successful_SOAR_implementation_EO-300x169.png 300w, https:\/\/euroone.hu\/wp-content\/uploads\/2026\/11\/Five_steps_to_a_successful_SOAR_implementation_EO-767x432.png 767w, https:\/\/euroone.hu\/wp-content\/uploads\/2026\/11\/Five_steps_to_a_successful_SOAR_implementation_EO-1536x865.png 1536w, https:\/\/euroone.hu\/wp-content\/uploads\/2026\/11\/Five_steps_to_a_successful_SOAR_implementation_EO.png 1917w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br>The next evolution: combining SOAR with AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI-powered SOC solutions are creating new opportunities to enhance existing SOAR environments. While SOAR coordinates workflows and automated responses, AI can support incident analysis, contextual investigation and decision-making.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than replacing SOAR, AI capabilities can complement established automation processes, helping security teams respond more effectively to increasingly complex threats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, successful SOAR implementation is not measured by the number of automated tasks. Its real value lies in faster response, reliable operations and measurable improvements in SOC performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full article on our International subsidiary\u2019s website by clicking on the logo:<a href=\"https:\/\/socwise.eu\/ai-analyst-a-new-level-in-the-soc\/?utm_source=EO_blog&amp;utm_medium=clickthrough_Adam_Networkshop\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/socwise.eu\/why-ai-must-also-transform-security\/?utm_source=EO_blog&amp;utm_medium=clickthrough_AI_trans_sec\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/socwise.eu\/ai-in-soc-a-revolutionary-opportunity-or-just-another-technological-dead-end\/?utm_source=EO_blog&amp;utm_medium=clickthrough_EIVOK\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/socwise.eu\/lessons-learned-from-the-cybercon26-conference\/?utm_source=EO_blog&amp;utm_medium=clickthrough_cybercon26\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/socwise.eu\/hackers-may-have-compromised-the-github-accounts-of-thousands-of-users\/?utm_source=EO_blog&amp;utm_medium=clickthrough_megalodon_attack\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/socwise.eu\/not-enough-to-know-what-were-developingalso-need-to-know-what-its-made-of\/?utm_source=EO_blog&amp;utm_medium=clickthrough_SCA_article\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/socwise.eu\/sca-in-practice-vulnerability-management-becomes-part-of-the-build-process\/?utm_source=EO_blog&amp;utm_medium=clickthrough_SCA_webinar_2\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/socwise.eu\/how-cyberattackers-exploit-global-events\/?utm_source=EO_blog&amp;utm_medium=clickthrough_AI_email_defence\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/socwise.eu\/cybercrime-enters-the-agentic-era\/?utm_source=EO_blog&amp;utm_medium=clickthrough_cyberattack_with_AI\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/socwise.eu\/when-ai-finds-its-own-way-in-a-new-cybersecurity-warning\/?utm_source=EO_blog&amp;utm_medium=clickthrough_AI_agent_escape\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/socwise.eu\/at-machine-speed-why-soc-capacity-is-becoming-the-new-bottleneck\/?utm_source=EO_blog&amp;utm_medium=clickthrough_bottleneck_SOC\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/socwise.eu\/two-clocks-are-running-after-a-breach-and-defenders-need-to-beat-both\/?utm_source=EO_blog&amp;utm_medium=clickthrough_dwell_time\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/socwise.eu\/ai-vs-ai-the-cybersecurity-race-has-entered-a-new-phase\/?utm_source=EO_blog&amp;utm_medium=clickthrough_AI_vs_AI\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/socwise.eu\/ai-powered-network-security-defending-the-enterprise-network-in-the-age-of-ai\/?utm_source=EO_blog&amp;utm_medium=clickthrough_NetSec_AI\"><\/a><a href=\"https:\/\/socwise.eu\/after-first-nis2-audits-time-to-move-to-the-next-level\/?utm_source=EO_blog&amp;utm_medium=clickthrough_after_NIS2_OT\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/socwise.eu\/pulzaris-cti-agent-when-threat-intelligence-finally-becomes-real-business-value\/?utm_source=EO_blog&amp;utm_medium=clickthrough_CTI_Agent\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/socwise.eu\/the-5-keys-to-a-successful-soar-implementation-what-makes-a-project-successful\/?utm_source=EO_blog&amp;utm_medium=clickthrough_palo_soar\" target=\"_blank\" rel=\" noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"488\" height=\"329\" src=\"https:\/\/euroone.hu\/wp-content\/uploads\/2024\/10\/socwise-poweredArtboard-1@4x-100.jpg\" alt=\"\" class=\"wp-image-1534\" style=\"width:220px;height:auto\" srcset=\"https:\/\/euroone.hu\/wp-content\/uploads\/2024\/10\/socwise-poweredArtboard-1@4x-100.jpg 488w, https:\/\/euroone.hu\/wp-content\/uploads\/2024\/10\/socwise-poweredArtboard-1@4x-100-300x202.jpg 300w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Do you have a question? Are you interested in the solution? Contact our colleagues!<\/h3>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3614-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3614\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/5206#wpcf7-f3614-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3614\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3614-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"flex gap-15 xl:gap-30\">\n\t<div class=\"input-parent w-full\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"text-940\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text appearance-none border border-707070 w-full mb-15 p-20 rounded-btn outline-none placeholder-1D1D1D text-lg\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"text-940\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"inpit-parent w-full\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"text-89\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text appearance-none border border-707070 w-full mb-15 p-20 rounded-btn outline-none placeholder-1D1D1D text-lg\" aria-invalid=\"false\" placeholder=\"Company name\" value=\"\" type=\"text\" name=\"text-89\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"flex gap-15 xl:gap-30\">\n\t<div class=\"input-parent w-full\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"email-952\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email appearance-none border border-707070 w-full mb-15 p-20 rounded-btn outline-none placeholder-1D1D1D text-lg\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail*\" value=\"\" type=\"email\" name=\"email-952\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"input-parent w-full\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"tel-713\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel appearance-none border border-707070 w-full mb-15 p-20 rounded-btn outline-none placeholder-1D1D1D text-lg\" aria-invalid=\"false\" placeholder=\"+36201234567\" value=\"\" type=\"tel\" name=\"tel-713\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"input-parent w-full\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"text-588\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text appearance-none border border-707070 w-full mb-15 p-20 rounded-btn outline-none placeholder-1D1D1D text-lg\" aria-invalid=\"false\" placeholder=\"Subject\" value=\"\" type=\"text\" name=\"text-588\" \/><\/span>\n\t<\/p>\n<\/div>\n<div class=\"input-parent\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"textarea-235\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea appearance-none border border-accent-tertiary w-full mb-15 p-20 rounded-modest resize-none outline-none placeholder-1D1D1D text-lg\" aria-invalid=\"false\" placeholder=\"Massage\" name=\"textarea-235\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div class=\"input-parent mb-10 flex items-center\">\n\t<p><label class=\"flex items-start text-lg gap-10\"> <span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-902\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-902\" value=\"1\" class=\"mt-5 w-20 h-20 shrink-0\" aria-invalid=\"false\" \/><\/span><\/span><\/span> I would like to receive news about EURO ONE's business and professional activities. <\/label>\n\t<\/p>\n<\/div>\n<div class=\"input-parent mb-10 flex items-center\">\n\t<p><label class=\"flex items-start gap-10 text-lg\"><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-463\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><input type=\"checkbox\" name=\"acceptance-463\" value=\"1\" class=\"mt-5 w-20 h-20 shrink-0\" aria-invalid=\"false\" \/><\/span><\/span><\/span> <span> I consent to the processing of my personal data. I have read the <a href=\"https:\/\/euroone.hu\/en\/data-protection-and-cookie-notice\/\">privacy policy<\/a>. My consent is valid until revoked. <\/span> <\/label>\n\t<\/p>\n<\/div>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn--sm mt-30 cursor-pointer\" type=\"submit\" value=\"Send\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why do some SOAR projects fail, while others yield spectacular results? The answer lies in the five most important success factors.<\/p>\n","protected":false},"author":3,"featured_media":5209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[],"class_list":["post-5206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successful SOAR implementation: five factors that make the difference - EURO ONE<\/title>\n<meta name=\"description\" content=\"Most SOAR projects fail for the same reasons\u2014and it\u2019s usually not the technology. 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